As a small business, thinking carefully about your goals will help you design a research project that gets accurate, useful results to support your business decisions. Try to be clear about your research objectives because these will influence the methods you use. Clearly define your objectives and the outcomes you expect from your market research,…
Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define clear, realistic and measurable marketing objectives for your business. It is a wide-reaching and comprehensive strategic tool that helps you: describe business products/services defines your products role/position in the market identifies marketing tactics for your business allows you build…
For small businesses, emails are an ideal way to connect with potential and existing customers, share relevant content and promote your products and services. Whether you’ve been in the business for years, or you’ve just launched your brand. Researches have proven that email marketing is one of the most effective forms of marketing with over…
With the introduction of Google Ads, small businesses can now use Smart campaigns, whether you are brand new to the world of digital advertising, or have been running google ads and need a refresher. If you’ve been exploring online or social media advertising options for your business, chances are you have run across the mention…
Whether you’re launching a new small business or already have an existing one, you already know that you need a strong business strategy plan, but how to go about it? Having one that prioritizes a strong online presence by making an immediate/direct connection between your service and your customer’s needs. Sometimes they will be different…
The primary goal is not just about creating content but planning the relevance and type of content and platforms you’ll publish it on, Moreover, it’s about knowing who you are creating your content for and making sure they see it. As a small business, what are you hoping to accomplish? Is the purpose of your…
No matter what industry you’re in, every startup business owner has the same burning question: “How will I get my first customers?” The rate of failure for most small startups is often high during their first years, the challenge of acquiring their first’s customers is a must face situation, you don’t know if your products/services…
