As a small business, thinking carefully about your goals will help you design a research project that gets accurate, useful results to support your business decisions. Try to be clear about your research objectives because these will influence the methods you use. Clearly define your objectives and the outcomes you expect from your market research,…
Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define clear, realistic and measurable marketing objectives for your business. It is a wide-reaching and comprehensive strategic tool that helps you: describe business products/services defines your products role/position in the market identifies marketing tactics for your business allows you build…
Whether you’re launching a new small business or already have an existing one, you already know that you need a strong business strategy plan, but how to go about it? Having one that prioritizes a strong online presence by making an immediate/direct connection between your service and your customer’s needs. Sometimes they will be different…
At Wake, our mission has always been focused on bringing openness and transparency to the design process.
For Valentine’s Day, Nature collects tales of romance in research.
Historical record points to climate patterns that could prime the region for an intense fire season.
Travelling, getting out of debt and writing will among goals most commonly deferred, according to survey
