TikTok Marketing: Boosting your small business’s growth

Are you thinking about using TikTok to market your small business or organization? 

wondering if TikTok marketing could work for your brand? Learn how to boost your small business growth and get the most out of this new trending social media platform.

TikTok is a video-sharing social network best known for being the home of viral dance trends, challenges, and videos. Users of all ages are flocking to TikTok, from celebrities, influencers, publishers, well-known companies, and consumers.

Using TikTok to advertise a brand, product/service is known as TikTok marketing. Influencer marketing, TikTok advertising, and developing organic viral content are just a few examples.

Businesses can benefit from marketing with TikTok in the following ways:

  • Boost brand recognition
  • Create communities that are active.
  • Sell your goods and services.
  • Obtain feedback from clients and audiences.
  • Provide excellent client service.
  • Promote products and services to specific audiences.

Being the hottest new social media site, the app has roughly 689 million active users worldwide (Data Reportal, 2021). As of 2021, TikTok was worth $75 billion, and close to 80 percent of TikTok sessions come from Android users with an average spend time of 45 minutes and, an open rate of 13 times daily.

Sounds about right?

These numbers indicate that people are constantly rushing back to the app for a quick dose of new and updated content throughout the day.

Now, what kind of content best works on TikTok?

Coming up with strategies to re-package your typical promotional content for the TikTok format is vital. Taking cues from what others in your sector are doing could be beneficial. It will also assist you in determining what kind of materials are performing well in certain circles.

While it’s essential to capitalize on hot videos and challenges, it’s equally important that you create other sorts of content that provide value to your audience, this will ensure that you are bringing value to your audience in addition to providing enjoyment.

How do TikTok users find, consume, and create content?

TikTok is unusual in that it curates the user’s feed based on interest selected for personal recommendations, even as they search for accounts to follow later.

It uses sophisticated artificial intelligence to constantly update and tweak the videos that get suggested to users based on their preferences, i.e. the kind of content that they engage with the most in the form of views, likes, comments, or shares.

Creating your own content for TikTok Marketing.

You must continually provide value with your content, regardless of your expertise or sector, whether through educating, informing, or entertaining. Taking advantage of TikTok trends, like focusing on what’s trending on TikTok right now from; branding hashtags, keywords, sounds, or challenges as well as how to undertake audience research to generate fresh but viral content.

Collaborate with Influencers in Your Niche

Working with influencers in your niche is another quick and easy way to boost your TikTok marketing plan. It’s critical to locate the ideal group of creators, plan out your metrics ahead of time, and establish a bigger strategy for what you intend to accomplish together.

The bottom line is that you must be very clear about why you choose a particular influencer for your social media marketing, what you hope to gain from the partnership, and how you plan to measure the collaboration’s success.

While influencer marketing is a terrific way to quickly gain followers, you’ll still need to stay on top of your overall TikTok marketing strategy to keep any new followers you gain. You may reach your target audience in record time with TikTok commercials, even within 24 hours.

Keeping track of the videos your followers have watched the most might be an excellent source of inspiration. Keep an eye out for popular genres, noises, or hashtags that you may incorporate into your next content plan. Have any additional questions or would like to engage your brand on TikTok, reach out to Bickdrim.

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