Instagram Marketing strategy for your small business

Apart from being one of the biggest social media platforms in the world, with over 65 million monthly active users and over 10 billion photos uploaded on average.

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Instagram marketing is a type of social media marketing, which involves promoting a brand on Instagram. This social media platform helps brands connect with an enormous audience, increase brand awareness, and boost sales. Instagram also boasts engagement rates, this makes it an essential marketing platform for small businesses if they know how to use it. 

It offers tons of features for creating engaging, creative content, tools like Stories, IGTV and Instagram Live can help you connect with your customers on a more personal level and create familiarity.

And as a small business, it’s incredibly important to engage with your customers and your target audience in order to expand brand awareness. The competition is fierce, and developing your unique brand voice via a dedicated Instagram marketing strategy will help you stand out from the crowd.

Creating quality Instagram content can turn your followers into paying customers, and perhaps, responding to their comments in real-time shows your audience that you care which is where the whole pain point is centered, this will make your revenue opportunities grow higher.

Why is Instagram marketing important for businesses?

So as a small business, if you want to keep up with the competition and expand your niche, you need to be where your customers are spending most of their time on Instagram

But engagement is more than simply growing your follower count; it’s about overall business growth. 

Starting out as a new business on Instagram can be overwhelming, as there are tons of marketing, sales, and analytics tools to become acquainted with in other to design an Instagram marketing strategy for small business

At Bickdrim, we take you through optimizing your profile, strategically posting at designated times, creating captivating content, exploring collaborations, generating paid ads, and learning from insights, you’ll be well on your way to boosting outreach and revenue, helping you understand the benefits of Instagram marketing and how to attract users to your own business page.

Our specialized marketing team goes as far as tackling some critical aspects such as:

Build Brand Awareness

  • Grow your Instagram followers
  • Increase engagement on Instagram
  • Cross promote on other marketing channels
  • Generate Leads

Promote opt-in CTAs in your profile bio

  • Run Instagram ad campaigns to potential customers
  • Leverage Influencers to tap into new audiences
  • Boost Sales

Promote products and services

  • Feature customers
  • Run sale promotions

If your small business is not present on the world’s largest social networks, you’re seriously missing out on engaging with your existing/potential customers and generating business leads.

Ready to take your small business to the next level on Instagram? make a call to Bickdrim.

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