The world has come a long way from using Whatsapp just for texting and sharing videos, Small businesses turned to use the smart switch messenger apps to sell their products.
Why Use Business Account for your WhatsApp Marketing Campaigns?
Did you know that WhatsApp marketing is an effective way to get your audience to not just buy, but talk about your brand?
WhatsApp marketing is the most popular global mobile messenger app worldwide with approximately two billion monthly active users, outstanding right? Now, the big question is how do you go about leveraging your products through WhatsApp?
It has proven itself to be an efficient survey tool. Small businesses can carry out polls for their products on WhatsApp group chats and get almost immediate feedback.
Whatsapp marketing allows businesses to carry out direct consultations and focus group studies. Brands can also send out alerts on Whatsapp using the Broadcast messaging option about new events and sales.
When you have a loyal customer base on Whatsapp, they talk about your upcoming events, sales, and products.
Research has proven WhatsApp to have up to a 70% message open rate higher than Facebook, which means, your user base will immediately open WhatsApp to view a message from you and your business. Over 90% of messages get opened within three seconds of being received…
Creating a brand persona on chat with your customers means getting down to the basics like:
- Uploading a profile picture that would draw attention and encourage the audience to engage with your brand.
- Announcing your brand or new offers and promotions in the About me section of your WhatsApp.
- Moreover, you can also run campaigns on WhatsApp within your WhatsApp groups to keep customers engaged.
As a small business, you can get your customers to send images of them using your products. In return, you can offer special discount offers and later acquire relevant contacts and grow your business. Creating an effective brand persona for your small businesses allows your customers to pick you first when they think of buying a product or service.
Carrying out brand follow-ups (Real-time customer service) on WhatsApp instead of direct phone calls will get you 40% more responses.
When your small business offers personalized support, your customer will feel more attached to your brand, more so, You are more expected to get consumer engagement if the support you give to customers is prompt and competent. Customers want to feel like their responses are taken seriously, on a preference basis. There’s more to marketing besides promoting and selling your brand, Don’t just sell, advice.
Allow customers to contact you privately to discuss anything about the products you sell. For example, if your small business homemade gummies, you can offer them advice on making gummies based on seasons. Share recipes, tips, and new events happening in the city that are similar to what your product offers.