Why use Whatsapp Marketing as an Online marketing strategy for your Small Business

whatsapp marketing, social marketing, whatsapp business, marketing strategy

Whatsapp marketing is a free mobile app that uses your phone’s internet connection to let you chat with other WhatsApp users, without SMS text message charges. The app also lets you share files and images, and supports free voice and video calls.

Its support for a wide range of phones has made it especially popular in areas with high SMS charges, where at least 65 percent of the population uses WhatsApp. In fact, it’s the most popular alternative to SMS in 200 plus countries or 60.6 percent of the world.

WhatsApp Business is a free-to-download app that was built with the small business owner in mind. Create a catalog to showcase your products and services. Connect with your customers easily by using tools to automate, sort, and quickly respond to messages. WhatsApp Business, however, is a special app for companies that are already available. It helps simplify communication with customers, separates private from customer contacts, and helps you make an official company presence. 

For small businesses, the WhatsApp Business API powers your communication with customers all over the world, so you can connect with them on WhatsApp in a simple, secure, and reliable way.

Why use WhatsApp for Business?

More than 60 billion messages are sent through WhatsApp every single day.

Surprisingly, users of WhatsApp and similar services are willing to engage with small businesses. According to Nielsen’s Facebook Messaging Survey, 67 percent of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. What’s more, 53 percent of respondents say they’re more likely to shop with a business they can message directly.

If your customers and prospects are young, they’re more likely to be comfortable using messaging apps for their day-to-day communication. In fact, a huge majority of sharing online 86 percent now takes place on private channels like messaging apps, so even if you’re not using WhatsApp to market your business, your prospects are likely using it to extend your content’s reach already.

why go for whatsapp marketing?

With over one billion daily users, the messenger app offers companies and small businesses a unique chance to make their customer communication more personal. It should focus less on advertising, and more on consulting. The majority of WhatsApp users are looking for individual and direct contact.

What they don’t usually imagine is the WhatsApp newsletter, which functions as a replacement for the classic e-mail newsletter. Customers prefer uncomplicated customer service and consulting from the company via WhatsApp.

Marketers also see great potential in using the app for community management and personal marketing. In this way, WhatsApp offers new possibilities for company communication and not only externally.

With social marketing, companies should focus primarily on exclusivity and authenticity when using WhatsApp. The goals are long-term customer loyalty and more sales.

Those who trust businesses with their phone numbers over WhatsApp are usually happy with the product/service offered, so don’t stand out, reach out to Bickdrim and get started.

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